The Infestation of Web Trackers

The volume of third party browser tracking on the internet has reached an absurd level, but many users are completly unaware of the number of entities recording, analyzing and selling data about their behavior online. “The Infestation of Web Trackers” is a FireFox browser extension which seeks to bring attention to this increasingly concerning activity. When installed and activated, as soon as a user visits a new website, a yellow mold grows across their screen, the size of which is determined by the number of trackers on that particular page. As the user continues to visit new sites the mold spreads, quickly making the browser nearly unusable. Built using code from the Firefox extension Lightbeam.

The evolution of the procedural animation design: